Clean Middle East Soft FM Power List 2025

Clean Middle East Soft FM Power List 2025

Behind every clean, safe, and seamlessly operated environment stands a dedicated professional whose work often goes unnoticed—but never unappreciated. In the 2025 edition of the Clean Middle East Soft FM Power List, presented in association with Tork, we shine a well-deserved spotlight on the region’s most influential Soft FM leaders, innovators, and changemakers.

Tork has been a global leader in professional hygiene for over 50 years, starting with the invention of the first coreless centrefeed dispenser in 1968. Today, they are at the forefront of the digital transformation in the cleaning industry, focusing on sustainability and helping businesses stay competitive. As part of Essity, Tork offers sustainable solutions that save time, money, and effort, enabling businesses to focus on their core operations.

Tork drives innovation in circularity, well-being, and health, enhancing business efficiency and guest experiences across sectors such as restaurants, healthcare, and offices. Their product range includes dispensers, towels, tissue, and cleaning software. Tork Vision Cleaning solution provides real-time adjustments to improve cleaning quality and boost staff engagement. Together, they are driven to help enhance your sustainability performance.

Coming back to our Power List, these professionals have demonstrated extraordinary commitment to service excellence, sustainability, innovation, and team development across a range of industries—from hospitality and healthcare to education, retail, and public infrastructure. This curated list is more than just recognition; it is a celebration of those who are redefining standards, raising the bar for operational efficiency, and building resilient teams in the face of ever-evolving industry challenges.

Join us as we honour the visionaries who keep the Middle East’s Soft FM industry (in alphabetical order) running smoothly, safely, and sustainably—one facility at a time. This is their moment, and this is the Power List 2025.

Muhammad Irfan Khokhar

Acting CEO of Muheel Facilities Management

Tell us about your achievements in Soft FM.Muhammad Irfan Khokhar, Acting CEO of Muheel Facilities Management, is an emerging leader in the FM industry. Under his leadership, Muheel achieved a remarkable 95% client retention rate and grew its Soft FM portfolio by 27% and existing client business by 38% .

He led the company’s strategic expansion into specialized cleaning services and facilities management in residential compounds, education and hospitality sectors, including the operation of a five-star resort - further reinforcing client’s confidence in Muheel’s expertise and commitment to service excellence. During his tenure, the company has secured numerous prestigious contracts and industry accolades, including two Gold Awards at the SACWFM for Best Use of FM Technology and Health & Safety Initiative and MECHFS 2025’s Top Regional Cleaning Company. Muheel is poised to launch 'USTAD'—an advanced online Learning Management System and inaugurate a BICSc-accredited, state-of-the-art Training Center in Riyadh during Q3, underscoring its steadfast commitment to excellence and the development of human capital. 

What advice would you like to give to budding soft FM professionals?

Soft FM has transcended routine service to prioritize creating impactful and meaningful experiences for the end user. For those entering this dynamic field, I advise cultivating a strong operational expertise alongside the development of emotional intelligence. Commit to excellence at all costs, embrace innovation, and lead with empathy. The future belongs to those who can harmonize efficiency with the human experience, creating environments that truly serve and inspire.